Press Coverage

Press Highlights

25+ Major Brand Names Showing Tower Some Love

A spotlight of 25+ major brand names showing Tower some love - they have featured the Tower company, products, innovations or we've collaborated in some fashion.

Tower Electric Bikes and Tower Paddle Boards Press Mentions

Winner: Best Cruiser Electric Bikes of 2020 (Value)

Tower's first eBike model ever, the Tower Beach Bum, wins the award from (the world's leading eBike review site) for "Best Electric Cruiser Bike of 2020" in the all important "value" category. Read more on this best ebikes award.

The Billionaire's E-Bike

Co-owned by Mark Cuban, Tower Electric Bikes is a direct to consumer brand launched to fill the brand void in the hyper-growth $30B eBike market by developing the world's first famous eBike brand. By selling direct to consumer only, Tower sells comparable quality eBikes at half of what they go for in retail. 

One of Shark Tank's Biggest Success Stories

With only $100K in lifetime sales at the point of Mark Cuban's $150K investment on season 3 of Shark Tank, Tower has gone on to do over $40M+ in sales, making them not only Mark Cuban's best investment in the history of the show, but one of the biggest success stories in Shark Tank history. In 2014, Tower was named the #1 fastest growing private company in San Diego. In 2015, Tower ranked #239 on the INC 500 list of America's fastest growing companies. 

Invented the Five Hour Workday

On May 1st, 2015, Tower conducted an experiment to disrupt what has not changed since the Industrial Revolution -- they switched the whole company to a 5-hour workday, 8 am to 1 pm straight thru without lunch for a 3 month test to increase productivity. It worked so well they continued it full time for 2 years and today continue to do it 4 months every summer. After revenues increased 50% in that first year with no noticeable downside effect on productivity, Tower CEO Stephan Aarstol published a book called 'The Five Hour Workday' in July of 2016. The book got press in 20 countries, spread the idea to over 10 million people, and the five hour workday concept went viral. Articles in the Financial Times, the Wall Street Journal, and the New York Times have covered companies around the world that are following in Tower's footsteps. Today, Tower is credited with inventing the five hour workday.

"If the movement for shorter hours has a Communist Manifesto, or maybe a Wealth of Nations'.. it's The Five Hour Workday"

- Alex Soojung-Kim Pang
Institute for the Future
Silicon Valley

Media Timeline

2022 Press

International Business Times | December 2nd, 2022 | IBT names Tower Founder to their Social Capital Top 100

2021 Press

Men's Journal | June 29th, 2021 | Article "7 Inflatable Paddle Boards We Love in 2022"

Wired UK | June 15th, 2021 | Article "The Perfect Number of Hours to Work Everyday? Five"

Business Insider | June 5th, 2021 | Article on The 5 Hour Workday Experiment Pros & Cons

UpFlip | June 1st, 2021 | UpFlip takes an inside look at life post-Shark Tank with Tower Paddle Boards (Part 1, Part 2)

Amazon Unbound | June 2021 | Tower Paddle Boards is spotlighted in Amazon Unbound, the latest book by Brad Stone, author of the definitive biography on Amazon and it's founder Jeff Bezos, The Everything Store

The Ellen Show | May 2021 | The Ellen Show visits the Tower Beach Club for their segment on Average Andy learning how to eFoil

Invent and Wander | May 2021 | Tower Paddle Boards is mentioned in Walter Isaacson's latests biography on Jeff Bezos and Amazon entitled "Invent and Wander"

Adam Corolla Show | May 15, 2021 | CEO Stephan Aarstol visits the Adam Corolla Show for the 2nd time to discuss Tower and the 5-Hour Workday

Fast Company | March 16, 2021 | Article on re-visiting the 5-hour workday 5 years later. 

The School For Good Living Podcast | Feb 16, 2021 | interviews Tower CEO Stephan Aarstol

2020 Press

Fast Company | April 28, 2020 | Tower's 5 Hour Work Day concept was named as a finalist in Fast Company's World Changing Ideas: North America

Electric Bike Review | March 7, 2020 | learn more
The Tower Beach Bum wins "Best Electric Cruiser Bike of 2020" in the all important "value" category from the industries leading eBike review site.

The Guardian | March 10, 2020 | The Guardian discusses companies following Tower's lead into experimenting with the 5 Hour Workday

Press Release: | February 10, 2020 - | Tower Paddle Boards Named to the IAB 250 Direct Brands to Watch for 2020

2019 Press | November 6, 2019 | learn more
Electric transportation news site dubs the Tower Beach Bum the "Billionaire's e-Bike"

Wall Street Journal | October 24, 2019 | learn more
Influenced by Tower's 5-Hour Workday book, a German company moves to a 5-hour workday

USA Today | October 10, 2019 | learn more
Tower featured among list of 20 best selling products in Shark Tank history

Electric Bike Review | September 4, 2019 | learn more
Industry leading eBike review site covers the Tower Beach Bum

Announcement | June 1, 2019 | learn more
Tower Beach Club event venue / pop-up dtc retail space is launched by the Tower Group

Western Washington University | May 17, 2019 | learn more
Tower CEO Stephan Aarstol named Entrepreneur of the Year at alma mater WWU

Harvard Business Review | March, 2019 | learn more
Expert commentary from Tower CEO Stephan Aarstol on an HBR case study on eBikes and Amazon based on Tower

2018 Press

People Magazine | November 25, 2018 | learn more
People features Tower as one of Shark Tank's "Most successful products ever" with $34M in sales

Inc. Magazine | October 31, 2018 | learn more, a single place you can shop the best dtc brands, is launched by the Tower Group

Announcement | October 30, 2018 | learn more
Tower Electric Bikes, Mark Cuban's direct to consumer eBike brand, is launched by the Tower Group

University of San Diego | July 1, 2018 | learn more
Tower CEO Stephan Aarstol named to the Alumni Hall of Honor at USD