Tower Electric Bikes was founded in 2018 and is a sister company of Tower Paddle Boards, a direct to consumer paddle board company that you might have seen get funded by Mark Cuban on ABC’s Shark Tank back in 2012.
After conquering the paddle board market, Stephan Aarstol (Tower CEO) identified a growing market in electric bikes and spotted an opportunity where he could apply the same model that made Tower Paddle Boards so successful. Being a direct to consumer company means that we can offer real value to our customers by spending more on developing and creating high-end products, using top quality materials and selling them at affordable prices. At Tower, we believe that the value we can offer our customers is unique and is a primary reason why people love our brand!
A driving force behind our company is an underlying goal of getting more people active and outdoors as both of these are proven to improve a person’s quality of life. Living differently is at the core of our business and we believe that in a growingly sedentary world, getting outdoors is a way of achieving that.
So why electric bikes? We found that our society is wasting more and more time in traffic coming to and from work and there had to be a solution. Electric bikes provide people with a mode of transport that frees them from traffic jams and offers them a chance to ride a bike without going for a workout every time..
Until recently, Stephan found electric bikes to be an impractical solution to this problem as the market has largely been polarized. What you could find on the market were predominantly high end bikes that were expensive and inaccessible to the majority of US consumers, and then bikes that were affordable but of poor quality which wouldn’t hold up for everyday use.
We figured that there was a perfect, hole in the market for a company to offer a quality, yet affordable electric bike that would stand up to the stresses and strains of everyday riding. As a company, we pay a lot of attention to the design of our products and like to deliver clean and classic looks.